12 Feb 5 Easy Content Ideas For Your Website
Are you struggling for ideas on how to increase the content on your website? Not sure how to connect with your customers online. Here are some easy tips to creating current content to help your business be found online.
1. Blogs & Articles
But I don’t have time to write a blog.
Well, you would be surprised to learn that writing a blog is as easy as answering an email from a client. And it should be. Some of the easiest blog posts are about answering those questions you get asked every day. Blogs don’t have to be new content, use information you may have provided to a client in the last month. The advice you give to clients, turned into a conversational blog, is a great way to pull people searching the web
Blogs don’t have to be new content, use information you may have provided to a client in the last month. The advice you give to clients, turned into a conversational blog, is a great way to pull people searching the web back to your website. You have a workplace full of things to write about, products, suppliers, hints & tips you tell your clients every day. Just look around and keep your mind open.
2. Free reports or checklists
Who doesn’t like FREE?
Load up your website with checklists and industry reports, even feature interesting articles that your clients could benefit from, and watch your customers return for more. With all the questions you receive, and can now load into your blog, why not put together a checklist for your customers?
You can create a link in your blog to the checklist you have created and uploaded to your website. This will help your audience to reach their own goals. And they will remember you for it. The idea is to get your potential clients to connect with you through your website. To use what free tools you offer them, but to know when they need professional help, you are the one they think of. All the free advice you have willingly provided adds credibility to your business.
3. Email Newsletters
We all get them. Sometimes they interest us; sometimes they annoy us. When produced properly, they can draw your customers into your products and services through the telling of a story. Don’t use emails just for throwing sales down your customers’ throats. Use it wisely, to inform, educate and assist; it will grow your customer relationships and build referrals for repeat business.Put time and effort into your database and they will reward you with their loyalty.
4. Videos & Images
We are a visual species. We buy with our eyes.
If you can connect with a wider audience by using video & images, you have captured so many more potential customers with a very easy marketing strategy.
It doesn’t have to be Hollywood produced or expensive. These days, we have all the technology at our fingertips that we need. So why not use it.
Investing in a tripod to attach your phone or tablet to will eliminate any shaking or movement in your multimedia. You can even download teleprompter apps that will help you to read off the device you are recording from at the same time.
Outsource the editing of video through Elance, Odesk, or Freelancer for a minimal cost, and to free up some of your own time. Load it up to your website and Viola!
5. Be social
Didn’t your parents teach you to share?
Have you searched for something in Google lately and found that the top searches feature items directly from Instagram, or Facebook?
Social media is a must for any small business marketing. It is free, can be tailored to reach your target audience and is simple to use.
Every business can integrate social media to help get their name out there. Who would have thought that builders could connect with customers through Pinterest? Though the amount of DIY boards and pins that you can find for home renovations is amazing – it is an entire market of homeowners (& decision makers) within this little social hub.
Don’t be limited by what you think you should do, instead of looking at what you can do.