04 Jul Why you need to refresh your website
As a website design business, you would think that our website would be immune from needing to update our look. But you are wrong.
As a designer (and a perfectionist) I am always trying to improve my website to make it better, easier to navigate, more attractive to clients. And as marketing is ever evolving, then so is our website.
I know that over the last few years I have redesigned my website at least every 12 months. What was great for a website last year, may not work this year, may be overdone and not exciting potential customers anymore.
Sometimes I look at my website and realise I hate the fonts I’ve used. This usually means I have used them too much over the months with new websites and it is time to fall in love with some new fonts. Something so simple can be refreshed without any drama. Other times I just want to change a few images to keep my site looking fresh.
Other times I just want to change a few images to keep my site looking fresh. And again will only take a short while to update.
Though like this last month, every time I looked at my website, I saw more items that needed improving, changing or deleting altogether. If I want to keep attracting new clients I need my website to adequately portray what I can do.
Read my top 4 signs it is time to redesign your website:
1. Your business has evolved
Some years ago, you had a website created so that you had an online presence. Since then you have barely looked at, let alone updated, your current website. Now it just feels like it doesn’t represent your brand correctly.
Time to upgrade.
2. Your website is outdated
Let’s face it, we mean your site is old. It’s slow, and trying to navigate your site is time-consuming and frustrating. Maybe there is too much, or too little information, and no one is connecting with your business online.
We need to fix this.
3. Your website doesn’t work on mobiles
We live on our mobiles. They are our laptops in our pocket. If your website isn’t responsive you can be guaranteed you will be losing a lot of clients every day.
Is this you?
4. You hate your website
Are you embarrassed to send people to your website? Are you afraid to look at your website yourself? Does updating your site feel overwhelming and too hard?
We have all been here.
Here is an example of a redesign we have recently carried out for Moon Rider. We originally built their first website in 2014. Now a few years down the track and a change in business direction, you can see the benefits of this website refresh.